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Lutz Herrmann Independent – Hamburg

We are designers for brands, products and packaging. But in reality we tell their story.

Lutz Herrmann Independent Designer
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EN | DE

empathic, intuitive,
authentic, inspired,
individual, passionate,
innovative &
independently.

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Lutz Herrmann is creative director for packaging and graphic design. His passion is to work for the beauty industry, on small and large projects, for customers who trust him. He manages larger projects in a team together with experienced freelancers. According to the scope of a project he puts together the ideal partners.

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  • Eucerin

    Continuous brand maintenance over 20 years

  • Klar 1840

    Rebranding of the soap manufacture

  • J.F. Schwarzlose Berlin

    Creation of a niche perfume brand

  • Blumarine

    Lightness of being captured in bottles and fragrance

  • Forever: Laura Biagiotti

    Unendlichkeit, Empathie und Feminität sind Inspiration der Gestaltung

  • Lavalon

    Steps in design development for a convenience product

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  • Lilly Sayn Wittgenstein

    A “Personality” skincare brand development

  • Talbot Runhof

    Perfume collection for the Couture House

  • Douglas Collection

    360° relaunch of skin focus

  • Vivian Gray

    Design of the brand and expansion of the range

  • Dr. Babor Clean Formance

    A new brand from Dr. Barbor from natural sources.

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