Lutz Herrmann is creative director for packaging and graphic design. His passion is to work for the beauty industry, on small and large projects, for customers who trust him. He manages larger projects in a team together with experienced freelancers. According to the scope of a project he puts together the ideal partners.
Continuous brand maintenance over 20 years
Rebranding of the soap manufacture
J.F. Schwarzlose Berlin
Creation of a niche perfume brand
Lightness of being captured in bottles and fragrance
Forever: Laura Biagiotti
Unendlichkeit, Empathie und Feminität sind Inspiration der Gestaltung
Steps in design development for a convenience product
Lilly Sayn Wittgenstein
A “Personality” skincare brand development
Perfume collection for the Couture House
360° relaunch of skin focus
Design of the brand and expansion of the range
Dr. Babor Clean Formance
A new brand from Dr. Barbor from natural sources.