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How

Design is the driving force of the future.
Long experience and digital transformation
have contributed to the ways
of a design development.
In the essence we can abbreviate this, like an “ABC”.

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Analysis of the markets,
the requirements in production,
of competition, as well as
of trends and new opportunities.

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Basic concept: building on
the result of „A“, clear concepts will be
created incorporating all relevant aspects of
the brand’s essence- authentic and honest.

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C for creation. Concepts and brand‘s essence
are visualized with verve and inspiration
in different executions. Here it unfolds visibly
Empathy for the product, passion, and creativity.

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In the end there is the design,
the focus is on the product.

The process that leads to it is:
Concept strategy and ideas
mood and style boards for concept visualization, 2D and 3D designs, final artwork,
Design guidelines & mock up production.

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