case overview

Strong branding based on historical logo with individual fragrance names conveying the fragrance stories. Bold & simple bottles with custom designed cap.

Each fragrance name reflects codes of its category.

How the concept idea is transferred to the new category of room fragrance.

Room fragrances „Zimmerparfum“ branding & packaging; Black & White s authentic and sustainable; Black glass bottles emphasize brand tradition.

P.O.S. materials follow the overall design idea.

Why the brand is sustainable, presentation on the website.

Introducing a new fragrance: Fou + Air = fougair.

The keyvisuals show what the fragrance is all about: the freshness of fern inspired ingredients.

The line extensions of the large bottles , each carrying an authentic label linked to the ingredients & individual story.

The keyvisual Rosa Centifolia.