empathic, intuitive,
authentic, inspired,
individual, passionate,
innovative &
independently.
Lutz Herrmann is creative director for packaging and graphic design. His passion is to work for the beauty industry, on small and large projects, for customers who trust him. He manages larger projects in a team together with experienced freelancers. According to the scope of a project he puts together the ideal partners.
-
Eucerin
Continuous brand maintenance over 20 years
-
Klar 1840
Rebranding of the soap manufacture
-
J.F. Schwarzlose Berlin
Creation of a niche perfume brand
-
Blumarine
Lightness of being captured in bottles and fragrance
-
Forever: Laura Biagiotti
Unendlichkeit, Empathie und Feminität sind Inspiration der Gestaltung
-
Lavalon
Steps in design development for a convenience product
-
Lilly Sayn Wittgenstein
A “Personality” skincare brand development
-
Talbot Runhof
Perfume collection for the Couture House
-
Douglas Collection
360° relaunch of skin focus
-
Vivian Gray
Design of the brand and expansion of the range
-
Dr. Babor Clean Formance
A new brand from Dr. Barbor from natural sources.