Identity
Yad Cheri logo design
Yad Cheri is a hand-focused New York-based online concept store.
Starting point for the logo design is the fascination with hands. We express ourselves with our hands. They are a tool, a symbol or simply a thing of beauty. The background for the name and concept idea is following:
A yad (Hebrew: יד, literally “hand”; Yiddish: האַנט) is a Jewish ritual pointer, popularly known as a Torah pointer, used by the reader to follow the text during the Torah reading from the parchment Torah scrolls. Chéri: French word for darling, sweetheart, baby, sweetie / as adj. > beloved
Other logo options were developed within the creative process.
