Matcha Tea design study

Creation of a corporate name and design development for a new premium lifestyle-matcha tea brand

We show newly developed brand names. The design world and target groups are being defined by us as well. On the basis of these explorations we show unique tailored design concepts, considering different styles and emotional levels.

They all create longing and desire. They evoke a modern and playful attitude within the health-orientated and traditional environment of the Japanese tea culture. Yet they are adapted to European consumer needs.