Fragrance Prêt-à-porter
Naomi Campbell Prêt à Porter
Bottle, illustration and packaging
Elegant and timeless: the simple classic bottle enwraps the new scent from super model Naomi Campbell just like a prêt à porter collection. The transparent curvy cap reflects Naomi’s famous catwalk pace in one swing. It is repeated in the folding box graphic. The box is kept black, whereby fashion sketch of Naomi on the catwalk in golden outline decorates the front.
The surface of the box has embossing effects, similar to high quality materials. The name plate, which looks as though it has been stitched on, reminds us of a fashion label. So that the packaging and bottle of the new scent become a veritable “prêt à porter it piece”.
