The secret lies in the nourishing effect of goat’s milk whey and the regenerating power of pure Jacob’s spring water. Ledi, traditional implements used by the goat herders for their milk processes are displayed on the horse-drawn cart during the festive Appenzeller Alp procession. These traditional elements are used as illustrations for the sketch.
The colours red and white accentuate the Swiss flag, and black for the lettering. The logo and product description are upheld in Helvetica. Strung together, the whole picture on the packaging shows alternating sections of the procession. The contrast between matt and glossy surfaces underlines the realistic yet carefully detailed design.