Fragrance Prêt-à-porter
Laura Biagiotti Romamor
A never ending love affair with Rome
This series Laura Biagiotti Romamor is a luxury product. To celebrate the thirtieth anniversary of a timeless success, a new fragrance has been developed. Individually tailored for women and men it portrays a love story. The bottle design is timeless and modern: crystals like and crisp in its appearance. Elegant embossed texture translates the facets of the bottle design into the outer packaging.
The lines alternate the direction. The play of light and shade creates a pattern in two dimensions. Quality is even more highlighted through subtle coloured carton and iridescent surfaces. The branding Romamor is red: the color of love and the signature color of the fashion house Biagiotti. Majestic and confident it is embossed. The reinvention of an iconic design was rewarded with the German Design Award.
