Fragrance Luxury

Helmut Lang est. 1985

Bottle and graphic design

This development followed the close guidance of Helmut Lang based on vintage bottles. The first launch , the signature fragrance comes in white with an Eau de Cologne in a more rectangular shaped bottle with a black cap and broad label and as an Eau de Perfume in a taller softer bottle with a rounded sliver top.

The second launch, Cuiron, plays with colors only: brown and black are introduced to relate to the color world of the leathery note of this scent. The labels are adjusted accordingly. The Eau de Cologne has now a smaller label with a black cap and comes in two sizes.