BRLO Berlin Craft Beer

Corporate design & packaging design development for a craft beer from Berlin.

The identity conveys handcrafted quality with premium, organic ingredients and the Zeitgeist of being a modern, state of the art and real local Berlin brand. The name BRLO is the historic slavic name of Berlin. This name is designed as strong, bold logo.

The grafic brand elements are the logotype and the circle holding the modern heraldic of bear, hop and ear. The embossing of the logo and the texture of the label are innovative in the market.

BRLO Pride Edition 2019

Other logo and design options were developed within the creative process.