The identity conveys handcrafted quality with premium, organic ingredients and the Zeitgeist of being a modern, state of the art and real local Berlin brand. The name BRLO is the historic slavic name of Berlin. This name is designed as strong, bold logo.
The grafic brand elements are the logotype and the circle holding the modern heraldic of bear, hop and ear. The embossing of the logo and the texture of the label are innovative in the market.