The newly developed brand logo is a modern statement of competence, playfully using the ‘V’ to symbolise a leaf. It unites naturalness with scent. The three different aromas are represented through images taken from antique herbal books with hand coloured effect. The herbal illustrations spread generously over on to the sides of the packaging. Details like the metallic seal V – logo on the neck of the bottle, daintily drawn up labelling and no folding box, underline the elaborate design. For each aroma there is an Eau de Toilette, body lotion, shower gel, bubble bath and soap.