Following the relaunch of the Face Care Segment from Nivea, the Q10 range was the first to be redesigned; more modern, more premium, more graphic and more impacting. The graphic elements were so developed that they could be placed within the POS and the advertising as well.
The effect of the coenzyme Q 10 is symbolised with a circular movement – achieved through so called power balls. The graphics are depicted in the colours pertaining to the elements: yellow for the coenzyme Q 10 – orange for Vitamin C. A further differentiation between the skin types is shown by using coloured bases in the packaging.
The details of the powerballs are refined through embossing and coating on the packaging.