The Body Care category is one of the biggest and most important segments of NIVEA. The relaunch, which began in Autumn, strengthens and further develops this range. The new graphic design not only reflects the NIVEA brand codes but also the Body Care category codes; strengthening the revised positioning and range variety. The droplet , an iconic element and focus point, is a design between reality and abstraction. The light cone in the background, together with a 3D transparent refinement, emphasise the droplet and its effect on the design even more. The range differentiation has been passed on and modernised through colours and graphic additions. The range appears harmonious, assisting the customer to find the desired product.
A clean, minimalistic design, an elegant performance that just works for the NIVEA brand.
NIVEA BODY Mousse
The Mousse with its creamy, light, velvety texture, and the iconic ‘ care droplets’ come to life in the new design. The lettering of Mousse lends the design a gentle touch, in keeping with the grace and application of the product. A premium and iconic affect in the marketplace.
NIVEA “Skin Delight” Body Lotion
Over the last 2000 years milk and oil have been used in body care products that are meant to pamper and indulge. NIVEA’s new ‘Skin Delight Products’ combine oil with an nourishing body lotion. These products cater for the particular needs of Asia and the Middle East. The design aims to exemplify the idea of fragrant sensual pampering for the series. An iconic visual of milk and oil embosoms the fragrant additives of rose and lavender. The dark blue of the bottle recalls the intensiveness of the product.
NIVEA Smooth Sensation Body Oil
NIVEA Smooth Sensation Body Oil, the pampering body oil, nourishes dry skin. The design is iconic and minimalistic, simultaneously emotive and disarming. Hot foil embossment accentuates the oil drops and generates an upmarket image.