We developed the graphic design and the details of the project in direct cooperation with the fashion house. The new scent reflects the brand, modern and contemporarily masculine. Focus point is the silver framed Lacoste crocodile. The dynamic contrast between the navy blue and dark beige of the scent, and of the glossy silver is strikingly surprising even though traditional in itself.
Embossing effects on the bottle – the frame and the crocodile – as on the folding box underline the presence of the elements.