Helmut Lang Perfumes: bottle and graphic design by Lutz Herrmann.
This development followed the close guidance of Helmut Lang based on vintage bottles.
The first launch , the signature fragrance comes in white with an Eau de Cologne in a more square shaped bottle with a black cap and broad label and an Eau de Cologne in a taller softer bottle with a rounded sliver top.
The second launch, Cuiron, plays with colours only; brown and black are introduced to relate to the colour world of the leathery note of this scent. The labels are adjusted accordingly. The Eau de Cologne has now a smaller label with a black cap and comes in two sizes.