Design development for the brand „Eucerin“. The brand is constantly being developed further via new sub-ranges or new products.
Lutz Herrmann Design has for many years been responsible for the packaging design of the brand globally. The brand core values have to be closely respected while bringing new aspects of technologies and product differentiations to the portfolio. Clarity and comprehensibility on the sales-shelves plus true distinctiveness in the pharmacy environment are the key to the brand’s success.