A beauty infused design for a new supplement brand
LHD created the design for the new brand of food supplements that addresses the basic problem of ageing from within. #INNERBEAUTY offers a holistic beauty and health approach: beauty from within through various food supplements for skin, hair and body.
The logo is the endorser for credibility and competence and need to show these aspects.
We developed different signets and logo designs for both the brand „INNERBEAUTY‘ and the company „ultimate skin aesthetics“. The client decided to endorse with #INNERBEAUTY, thus maximizing on the communication aspect for the younger Instagram affine audience.
We explored alternative routes, ranging from a more serious medical approach, to a stronger beauty- coded option. The strategic question is, how much beauty emotion can work for a supplement brand.
The selected packaging design looks professional and credible, at the same time young and with a strong emotional impact. White and powerful contrasting colours create attention. The visual shows a unfolded blossom as symbol of beauty. The finish of silver hotfoil contours communicates precision and competence. A strong combination of emotionality and performance.