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Beauty / Personal Care

Rimmel London color cosmetics

The brand Rimmel London is famous for innovation in the world of color cosmetics.

Design of components should be user friendly and smart. We have worked on various cosmetic products from the company: lipstick, lip gloss, eyeshadow, mascara and powder. Each of these products needs equally careful attention to function, look and surface.

The brand positioning of “urban chic with an edgy twist” is reflected in all the details of each design, of its haptics, graphics and functionality.