Especially lipgloss is a segment which is growing and the shape of its components is a main point of differentiation. On the Rimmel project we designed the shape for the new lipgloss formula with the idea in mind to create something which is slender and moving.
Also it is underlining the quality of the product, differs from competition and is easy in use. We decided on a triangular based shape and the give it movement. The triangular shape makes a twist of 50 degree from top to bottom. The graphic design is kept simple and clear to not distract from the beauty of the shape.