Fragrance Prêt-à-porter

Playboy Eau de Toilette Men

Shape and graphic design for Playboy Men

Hugh Hefner’s Playboy-magazine was groundbreaking in shaping changes in the perception of sexuality and lifestyle of the 20th century. The design for the men’s fragrance and is playful and credible.

The flask- like design offers a wide surface and allows the Playboy-bunny-logo as a kind of „keyhole“ through which to view a pin-up girl.