Beauty / Personal Care

Nivea Hand

Taking care of your hands is ‚time-out‘, a natural way to protect skin from ageing, regenerating moisture with a feel good sensation.

This notion of intimate touch is the focus point, reflected in the form and graphics of the Nivea Hand Line. Nivea blue dominates the whole range. It plays an important role and creates a strong visual block at the point of sale. The graphics are minimalistic, reduced to an iconic silhouette of a hand and simple distinctive symbols. The graphics are convincing through modern simplicity and imagery.

A holistic revolutionary appearance of Nivea through a design that fits perfectly into your hand. The jury of the Red Dot Award 2017 has made its decision and awarded the Red Dot for the design creation of Nivea Hand and thus emphasized its high design quality and creative achievement.