All designs reflect the brand’s heritage, which stands without doubt for freshness. The brand’s key-values: freshness, lightness and optimism were translated in all details and elements throughout the different fragrance concepts. The bottles of Pure shows a drop, Fresh mimics a glass building block and Energizing energizes with a de-centralized cap.
So all concepts have a clear message and express this in modern design language. The outer packaging is a system which was developed closely with Mexx fashion house and shows a bright differentiation color in relation to a stitched on label which hold the branding.