Fragrance Prêt-à-porter

Laura Biagiotti Parfums

Shape and graphic design for Laura Biagiotti

The core of the brand is Romance: the touching emotions of the Italian dream and the beauty of Rome or Venice. The designs are classy, sophisticated, rich and opulent to convey passion, love and romance.

The shapes refer back to iconic Italian architecture or art: an antique column stands for Roma, the Venezia bottle is inspired by Murano glass. The graphics take inspiration from same sources: the guilded horses of Saint Marc’s Cathedral or the antique street signs of Rome.