Trend for men, fragrance for the whole body as a spray, is the point of departure for the development of the shape of the bottle for this body spray- as in the case for all Hugo Boss Brands.
An innovative function is freshly interpreted and elegantly implemented. The familiar shape of the cap derives from the body language of all Hugo Boss Brands, developed by us and reinterpreted.
The typical round form of the bottle is mirrored in the roundness of the shoulders. A shape “easy in the hand” and depicts iconically the character of the brand. The packaging adapts the brand identity and is further reflected by a pictogram on the side of the carton which simultaneously uses modestly masculine symbols, explaining use and contents without words. The outlines of the shape are on the front of the folding box. The surfaces are refined through texture.