The established brand is constantly being kept contemporary and follows the most promising developments within technology and science through product innovation or line extensions. Core values have to be respected while adding news in technologies or product formulas to the portfolio. Logo design and layout of communication hierarchies on the front packs, line-extensions or differentiation colors – all these elements help to continuously develop the brand.
Honesty and realness are attributes which describe the brand’s look in the pharmacy environment. Refinement like embossing or matt-gloss contrast on labels and cartons or even iridescent colors give a touch of quality. Clear orientation on shelf and true distinction in pharmacies are key to the brand’s success.