From the creation of the signature fragrances David Beckham “Instinct”, to Beckham “Intimately” for him and her as well as Beckham “Signature” with its respective flankers and editions we designed the successful line. The Beckham brand key values like sportsmanship, glamour, style, fashion were translated into appealing, iconic designs. David Beckham Instinct: The diamond in the bottom of the bottle stands for David’s signature feature, the diamond earring.
The traditional English styled label shows tradition. The magnetic closure of the cap brings technology contrast to the shape. All other fragrances use these key design features in different ways: the label look is being used on all bottles and cartons and the theme of the diamond cut is being evolved in different ways.