Beauty / Personal Care

8×4 Deodorants

The deodorant brand 8x4 is being developed together with perfumers who are inspired by global fragrance trends.

Therefore we transferred visual codes of the perfume market to 8×4 deodorants and adopted these to the world of more functional body care products. The design indicates perfume performance and protection, however it remains playful sensual. Watercolor for the range for women illustrates invigoratingly the respective fragrances; setting it aside and enhancing shelf impact.

These pastel colored floral designs convey sensuality and femininity. The men’s deodorants play with motives from the respective origins of the according  fragrances, manifested in strong black-based colors that show performance. Each design reflects fragrance, protection and individuality.